Generic AI sounds like generic AI. Scout learns the specific way your agency writes - sentence patterns, emphasis, what you cut, what you always lead with - and applies it to every draft and every answer. By week six, the edits are mostly typos.
First draft Scout produces is a baseline - Claude’s default with your agency’s prior reports as reference. Every edit you make becomes training data. The phrases you cut, the words you swap, the headings you reorder.
Voice version increments every few weeks. v6 to v7 to v8. By v6, most agencies stop rewriting entirely and just tighten typos.
Most clients get the agency’s default voice. Some don’t - a more formal client, a more casual one, a client that needs a specific phrase included in every report. Voice overrides handle this at the client level without polluting the agency default.
Week 1 draft: a competent, generic write-up. Week 6 draft: indistinguishable from a draft the account manager wrote. Same numbers, same client - different voice.
Performance was strong this week with notable improvements in paid social efficiency.
We recommend continuing to optimise creative variants and monitoring the trend over the coming weeks.
Solid week. ROAS held at 3.4× on $4.2k spend - cold creative finally pulling its weight.
Pushing budget into the top two; pausing the bottom one Monday. Welcome flow is doing the heavy lifting on email.
Most agencies are comfortable sending drafts with minor edits by week two, and stop rewriting entirely by around week six. Every edit you make is training signal.
Your prior reports as a baseline, then every edit on top - the phrases you cut, words you swap, headings you reorder, and what you consistently lead with or skip.
Yes. The agency default applies everywhere; per-client voice overrides handle a more formal client, a more casual one, or a required phrase - without changing your default.
Yes. The voice profile is agency-level, so whichever account manager writes this week’s update, the client hears one consistent voice.