GA4 reporting

GA4 client reporting for agencies.

Scout reads each client’s GA4 property - sessions, sources, landing pages, conversions - and writes the traffic story into the weekly update, cross-checked against Shopify for revenue truth.

The Scout clients list - every client account in one shared workspace.

GA4 is powerful and famously hard to read. Scout turns it into plain commentary - where traffic came from, what converted, what changed - without making the client learn the interface.

Connect each client’s GA4 property once; the traffic section writes itself every week.

Plain-English GA4

Sessions, sources and landing-page performance explained, not dumped as a table.

Cross-checked revenue

GA4 figures reconciled against Shopify so the report doesn’t contradict itself.

The honest organic story

Paired with Search Console for clicks, impressions and position - the full non-paid picture.

How it works

From connected accounts to a sent report, without the busywork.

01
Connect each client once

OAuth into each client’s Shopify, Klaviyo, Meta, Search Console and GA4 - read-only, agency-wide. About five minutes per client, then you never touch it again.

02
Scout assembles the week

It pulls live data from every connected platform, loads the client’s structured memory, and applies your agency’s voice profile - all before anyone asks.

03
Claude drafts the report

Ask in Claude and the update is there: headline performance, KPI commentary against the client’s targets, per-channel reads, and recommendations - written the way your team writes.

04
You edit and send

Tighten a sentence, publish to a private link, or send it to the client. Scout writes; the account manager always ships.

Always included

Every Scout plan, not an upsell.

Structured per-client memory, owned by the agency - not one person’s Claude account
An agency voice profile that sharpens with every edit you make
Daily briefings and real-time signals running quietly in the background
One shared workspace, so every account manager works from the same source of truth

Common questions

How does Scout connect to GA4?

Read-only, via OAuth per client property. Scout only reads the metrics it needs for the report.

Is GA4 required?

No - Scout adapts to whatever is connected for each client.

Is Scout a dashboard?

No - deliberately. Scout writes the report. Charts only render inline in a published report when they earn it; the deliverable is the written update, not a dashboard your team has to build and maintain.

Does Scout write to my clients’ ad accounts?

Never. Every integration is read-only, via OAuth per client account. Scout reports; humans make the changes.

What does it cost?

Free for one client, forever. Pro is $149/month for unlimited clients - no per-client fees, no per-seat charges. Beta agencies lock a lifetime discount.

See it on your clients.

A lifetime beta discount on Pro. Onboarding in under an hour.