Scout assembles each client’s week from live data, applies your agency’s voice, and hands Claude a draft you can edit and send. The first thing in the account manager’s inbox on Monday is the work, mostly done.
Open Shopify. Open Meta. Open Klaviyo. Open the doc template from last week. Pull the numbers. Remember what you said about this client’s ROAS target. Rewrite the intro because last week’s tone was off. Check the lead’s style guide. Fix the headline. Repeat for every client.
A five-client account manager can lose the better part of a Monday morning. A fifteen-client team loses a person. And the work is the same shape every week, 52 weeks a year.
Across every client account. Live data from Shopify, Meta, Klaviyo, Search Console, and GA4. The last four reports. The client’s memory. Your agency’s voice profile.
Scout only drafts sections it can actually report on. Paid-social-only client? You get a paid-social-led report. Search Console not connected? That section doesn’t appear. No empty headings.
The draft uses your sentence patterns, your emphasis, the words you actually use. Not Claude’s default.
Open Claude, ask for the client, the draft is there. Tighten a sentence, send.
Headline performance summary - the one paragraph the client reads first. KPI commentary against the targets you set. Per-channel write-ups for whatever’s connected - paid social, email, organic. Recommendations grounded in this week’s data and the client’s strategic priorities. Audit trail of platform changes from the campaign log.
Each draft is fully editable in Claude. Promote a fact mid-edit, change the voice for one client, snapshot a version before exporting - all without leaving the chat.
The one paragraph the client reads first.
Against the targets you set per client.
Only what’s connected appears.
Grounded in this week’s data + priorities.
Every edit you make teaches Scout. The phrases you cut, the headings you reorder, the words you swap. Voice v7 becomes v8. By month two, drafts read like the account manager wrote them - because the agency has, just spread across six weeks of edits.
Learn more about voice →Finalise the draft, publish to a private URL, send it to the client’s primary contact - all from the same Claude conversation. Every send is logged. Every published report has a snapshot history.
Scout pre-assembles each client’s draft on Sunday night, so it’s waiting in Claude by Monday morning - you open Claude, ask for the client, and start editing rather than building.
Yes. Sections are scope-driven and editable in Claude - promote a fact mid-edit, reorder, cut a channel, or adjust the recommendation. The capability map only includes sections it can actually report on.
No. Scout drafts; you review and send. Nothing leaves without an account manager approving it. You can publish to a private link or send to the client’s contact from the same conversation.
The report adapts. A paid-social-only client gets a paid-social-led report; a full-funnel client gets the full structure. No empty headings for channels that aren’t connected.
The biggest mistake we see in digital is misunderstanding the levers - assuming black-and-white results from pulling just one. The reality is they work together. Scout solves this.