AI client reporting · for performance agencies

Stop writing your agency’s weekly client reports by hand.

Scout drafts them in Claude - in your agency’s voice, with real numbers from Shopify, Klaviyo, Meta, Search Console and GA4. Every Monday, the update is waiting, ready to edit and send.

Private beta · accepting 3 agencies
Shopify Meta Klaviyo Search Console GA4
Built for agencies running 5 clients or 50 · runs in Claude (requires a Claude plan).
S.
Driftline · Weekly Update
Draft · Monday, 9:01 AM
Writing

Shopify · Meta · Klaviyo · Search Console · GA4 · 4 prior reports · Voice v7
See it work

What happens when an account manager asks Claude for the Monday update.

Open Claude. Ask. Scout assembles the week from every client account, loads the client’s memory, applies your agency’s voice, and hands back a draft you can send. The whole thing takes about as long as making coffee.

Claude
Scout · connected
Monday report for Driftline, please.

On it - pulling Driftline’s week together from every connected account.

Scout · model context protocol
scout_set_active_client·Driftline
scout_get_client_context·memory · voice v7 · KPI
scout_get_metrics·Shopify · Meta · Klaviyo · 7d
scout_draft_monday_report·assembling in agency voice

Here’s Monday’s draft - in your voice, ready to edit:

Driftline · Weekly UpdateDraft
Strong week, team - revenue closed at $48,320 (↑18% WoW), carried by the Reef Collection launch. Meta ROAS held at 3.2× against a 2.8× target; Klaviyo flow revenue steady at $11.2k.
Three jobs, one layer

Reports, memory, and a Claude that knows your clients.

Scout isn’t a dashboard or a template. It’s the agency layer between Claude and your clients’ accounts - the thing that turns Claude from a brilliant generalist into something that actually knows your book.

The agency layer

Connecting client accounts is the easy part. Running an agency on top isn’t.

Klaviyo, Meta, Shopify all have MCPs now - but they’re uneven (Meta and Google Analytics span accounts through one login; Klaviyo and Shopify are one at a time). Scout is the part that sits on top: structured memory per client, agency voice, published reports, one shared workspace for every account manager.

The Scout clients list - every client account with live integration status, open signals, and last-synced time in one shared workspace.
The agency moat

The client memory lives with the agency - not the account manager’s Claude account.

Claude’s memory lives in one account manager’s account. Scout’s memory is structured into eight facets per client, owned by the agency, accessible to every account manager, exportable any time. Account managers change. The client memory stays.

A glimpse of the Scout Memory tab - what Scout knows about a client, summarised across facts, facets, and Creative DNA.

A glimpse of one client’s memory - you rarely open it. It just feeds Claude.

The memory loop · runs in the background
01
Claude proposes

Mid-conversation, Claude spots something worth remembering and writes it up.

02
You confirm - one tap

It waits in Scout until you say yes. The only moment you lift a finger.

03
Claude remembers

From then on it’s in the client’s memory - in every draft and every answer.

No data entry, no upkeep. Scout builds the memory; you just nod it through.

Built for Claude

Your team already lives in Claude. Scout makes it know your clients.

No new app to learn, no dashboard to refresh. Your account managers ask Claude the way they already do - and because Scout has loaded the client’s memory, decision rules, voice, and this week’s live numbers, the answer actually knows the account.

Claude
Wednesday · 2:41pm
Quick gut check before my call - how’s Driftline tracking, and should we push more into cold this week?

Solid week - but I’d hold on cold. Three things:

memoryDriftline weighs ROAS over volume - efficiency first. (Strategic priority, reinforced 6×)
live dataCold ROAS softened to 1.9× this week, down from 3.1× last week.
memoryYour rule: pause the bottom creative before adding spend when cold ROAS holds under 1.8×.

So: pause Surfboard Hero v4, hold cold budget, and let the Welcome flow keep carrying email ($8.40/recipient). Want me to draft the client note?

What Scout did underneath
01Loaded Driftline’s memory

Eight facets, decision rules, and voice v7 - the agency’s, not one account manager’s Claude account.

02Pulled live data

This week’s Meta and Klaviyo numbers, fetched on the spot - no dashboard, no exports.

03Answered in your voice

Short, efficiency-first, and it offered the next step - exactly how your team writes.

A day in the life

What your team actually asks Claude.

No prompts to memorise, no dashboards to open. Once a client is connected, your account managers ask in plain English - and Scout makes sure the answer knows the account.

Monday
“Monday report for Driftline, please.”
“Draft this week’s update for Halcyon.”
“Same report, but lead with email.”
Mid-week
“Why did Verda’s CPP jump last week?”
“How’s Marisol tracking vs target?”
“Which Klaviyo flow won for Northbound?”
Follow-up
“Turn that into a client email.”
“Should we push more into cold this week?”
“Publish it and send to the client.”
Where Scout fits

Not a dashboard. Not the platform MCPs. Not Claude alone.

Most tools you’re weighing solve one piece of one client’s problem. Scout is the layer that turns the whole stack into something an agency can actually run on.

Native platform MCPs
Great for the connection. Don’t do memory, voice, agency tenancy, or published reports. Every account manager still installs and re-auths every MCP themselves.
Claude on its own
Forgets between them. Memory lives in one account manager’s account, not the agency’s.
Dashboards
Show one client’s numbers in charts. Don’t write, don’t remember, don’t coordinate across account managers.
Scout
The agency layer between Claude and your clients.
Quietly, in the background

Scout works while the account manager doesn’t.

Between the moments anyone’s asking, five jobs are running. Memory builds, voice sharpens, data stays fresh, problems get flagged - all without an account manager lifting a finger.

Sun · 11pm
Pre-assembles Monday drafts.

Every client. Live data from Shopify, Meta, Klaviyo, GSC, GA4 - stitched, voiced, drafted. Ready before you open Claude.

Mon–Fri · 6am
Sends per-client briefings.

Headline metrics, what moved, anything flagged overnight. Per-client cadence - daily, weekly, or off.

Throughout
Extracts observations into client memory.

Every conversation, every edit, every promoted fact updates the structured 8-facet profile. The moat builds itself.

Continuously
Watches integration health.

Stale syncs, broken OAuth, missing data, capability gaps - Scout flags it before the account manager notices it’s broken.

Real-time
Fires signals when something breaks.

Meta unsettled. ROAS below target. Flow paused. Quiet by default - only fires when worth your attention.

↓ What lands in the account manager’s inbox at 6am
Inbox
7:42 AM
Driftline - Daily briefing, Mon Apr 30
Scout <briefings@askscout.app> → you
Daily briefing · Driftline · Mon Apr 30
Data as of Apr 30, 6:00am AEST
Yesterday in three lines
Strong day on Shopify - revenue up 14% on the back of the new UGC angle on Meta. Welcome flow CTR slipped; worth a look. Meta billing needs a hand before tomorrow's spend ramp.
The numbers
Revenue (Shopify)$8,420+14% vs 7d avg
ROAS (Meta)3.42×+0.31 vs 7d avg
Email RPR (Klaviyo)$0.91−$0.06 vs 7d avg
Movers
New-customer rate - 38% → 46% (Shopify)
Welcome flow CTR - 6.1% → 4.4% (Klaviyo)
Open issues (2)
Meta account "Driftline–US" is unsettled (billing).
GA4 sync stale by 28h - last pull 2026-04-29 06:00.
Ask Claude about Driftline
Pick up where this left off - same context, full memory.
Open in Claude
Who Scout is for

Built for performance agencies - 5 clients or 50.

Currently in private beta with our first agencies. One flat price - the same product whether you run 5 clients or 50.

5
Platforms stitched per client
8 facets
Structured memory per client
Week 6
Drafts sound like your agency
1 click
Export memory, any time

Scout has delivered on its ROI, and then some. We can't operate our agency at the speed, efficiency and insight we need without it.

KF
Kelvin, Founder & Principal, Compound GP
Common questions

The five things people ask first.

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