Whatagraph is a marketing-intelligence platform that unifies metrics into white-label reports and dashboards, with an AI chat and an MCP layer. Scout writes the weekly client update in your agency's voice, inside Claude. An honest comparison.
A marketing-intelligence platform that unifies metrics across many channels into white-label reports and dashboards - with scheduled delivery, an AI chat (IQ), and an MCP layer over its semantic data. Strong if you want one consistent set of KPIs across reports, dashboards, and AI tools.
Whatagraph unifies and visualises data; Scout writes the update. Scout turns the week into a narrative in your agency's voice - commentary and recommendations - inside Claude, rather than a report you assemble from widgets. Both touch AI; the difference is what comes out: a metric layer vs a finished written report.
Whatagraph fits agencies and multi-brand teams that want a single, trustworthy metric layer feeding reports, dashboards, and AI tools - consistent KPIs everywhere, without manual reconciliation.
Scout fits performance agencies whose deliverable is the written weekly update, and who want that writing to happen in Claude in their own voice - not assembled from report widgets.
Both products now involve AI, so this isn’t “AI vs no-AI.” Whatagraph’s job is to unify and serve your metrics (including to AI). Scout’s job is to write the client update - it loads a client’s memory and your voice into Claude and produces the narrative you’d otherwise write by hand. If the deliverable is a report your client reads as prose, that’s Scout’s lane.