Meta Ads reporting

Meta Ads client reporting for agencies.

Scout reads each client’s Meta ad account - spend, ROAS, attributed conversions, creative-level performance - and writes the paid-social story, with creative thumbnails for reference.

The Scout Memory tab - facts, facets and Creative DNA for a client.

Paid social is where the spend is, so it’s where clients want the clearest read. Scout reports it at the level that drives decisions - down to which creative is fatiguing.

It even tracks Creative DNA: hook, hold and return by creative attribute, so the recommendation is specific, not generic.

Creative-level detail

Performance by ad and by creative attribute - talent, format, hook - not just account totals.

ROAS in context

Reported against the client’s defined target, with commentary on what moved and why.

Honest about attribution

Meta’s platform-attributed numbers are labelled as directional, reconciled against Shopify revenue.

How it works

From connected accounts to a sent report, without the busywork.

01
Connect each client once

OAuth into each client’s Shopify, Klaviyo, Meta, Search Console and GA4 - read-only, agency-wide. About five minutes per client, then you never touch it again.

02
Scout assembles the week

It pulls live data from every connected platform, loads the client’s structured memory, and applies your agency’s voice profile - all before anyone asks.

03
Claude drafts the report

Ask in Claude and the update is there: headline performance, KPI commentary against the client’s targets, per-channel reads, and recommendations - written the way your team writes.

04
You edit and send

Tighten a sentence, publish to a private link, or send it to the client. Scout writes; the account manager always ships.

Always included

Every Scout plan, not an upsell.

Structured per-client memory, owned by the agency - not one person’s Claude account
An agency voice profile that sharpens with every edit you make
Daily briefings and real-time signals running quietly in the background
One shared workspace, so every account manager works from the same source of truth

Common questions

Does Scout change campaigns?

Never. Scout is read-only on all ad platforms by deliberate product design. It reports; humans act.

Can it show creatives?

Yes - Scout pulls creative thumbnails so the report can reference the actual ads.

Is Scout a dashboard?

No - deliberately. Scout writes the report. Charts only render inline in a published report when they earn it; the deliverable is the written update, not a dashboard your team has to build and maintain.

Does Scout write to my clients’ ad accounts?

Never. Every integration is read-only, via OAuth per client account. Scout reports; humans make the changes.

What does it cost?

Free for one client, forever. Pro is $149/month for unlimited clients - no per-client fees, no per-seat charges. Beta agencies lock a lifetime discount.

See it on your clients.

A lifetime beta discount on Pro. Onboarding in under an hour.